Brand development is one of the most essential components required for success nowadays. Companies all over the globe spend hefty sum of money on branding and to create a cult around their brand. However things are a little different and relatively tougher for small businesses as they have to compete with organizations with deep pockets. Contrary [...]
Contrary to popular belief, paid advertisement is not the only way to get more customers and increase business sales volume. Regardless of your business type, whether it is a traditional business or an online retail store, your products and services, there are many smart ways to increase sales and give a boost to your business. Following [...]
The term “digital marketing” is pretty common nowadays and sometimes it intimidate non-IT people. The definition of digital marketing is pretty simple and straightforward; traditional marketing done using web technologies and tools is called digital marketing which is also called online marketing. Even though digital marketing is way different than traditional marketing, the goals of both [...]
It is almost impossible for businesses to excel without having online presence via a professionally developed website and more importantly without having a proper marketing strategy. Before we move to the importance of SEO for businesses, let see some basics. What is SEO? SEO refers to Search Engine Optimization and it means optimizing the website based [...]
Contrary to popular belief, building a website for your small business isn’t just about getting more sales but the idea behind an online presence goes deeper than that to brand development and brand loyalty. However, small business owners are still not sure about having a professionally developed website. Following are some reasons why your business needs [...]
Your website is up and running. And all you know it is getting your visitors and customers. However, what you don’t know a significantly high percentage of your visitors are leaving the website without buying anything or without “converting”. That’s where you need to understand the concepts of conversion rate and bounce rate. Let’s start with [...]
E-Commerce has been around us for years and it has become a multi-billion dollar industry in the world. I personally believe, it is not telecommunication or other similar technological advancements but it is E-commerce which proves the world has become a global village. I mean how amazing is it, you can buy something from thousands of [...]
Many of my non-IT friends ask me about websites and how to make a website. Usually, when they search online to find the basics, most of the resources talk about the fundamentals like domain name, hosting and platforms, which is a good thing. Fundamentals are important. However, around 80% of those resources go in deep details [...]